Why Social Media?

This is an article I got from Pluck.com posting a good explanation on why social media is a fun and great things to experience.  Have a little extra time to read it, and here it goes…



Social media, social networking, Web 2.0, new media

There are a lot of terms flying around that are hard to make sense of or understand. What do they mean? Should I get involved? How can they help me, or my business?

Social media is the concept of bringing content and information sharing from a passive to an active experience for everyone from a CEO of a fortune 500 company to your next door neighbor. Social Media makes the web, and specifically web content, more interactive and accessible to both the savvy and not-so-savvy Internet users.

User-generated content

Times have changed, and increasingly, the masses are adding their expertise, opinions and interests with others through their own words, photos, video or commentary. This phenomenon can be seen in social mediums, such as blogging, and in the explosive growth of social networking platforms, such as MySpace, Flickr and YouTube as resources of information and enablers of the next generation of monetizable Web technologies.

The world of social media is empowering to users, but also to the traditional mediums of information dissemination: publishers, media sites, portals and major brands. Icons such as the Washington Post, Better Homes & Gardens, USA Today and many others are embracing social media and social networking as a way to build meaningful user-generated content, interaction and long-lasting value to their visitors and shareholders.

White label social media solutions

Pluck is at the forefront of this online revolution by enabling our customers with a wide range of white label social media solutions that are embedded directly onto their web sites, broadening user participation, harnessing the power of syndication, increasing page views and creating new opportunities for advertisement and sponsorships online.

Read more about Pluck’s social media products to see how user-generated content solutions can help your web site and help your business.